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Les tècniques aplicades poden ser mal executades i afectar de manera negativa els resultats dels cercadors. En aquests casos, si incompleixen les clàusules i condicions d'ús dels mateixos cercadors, poden arribar a ser considerats com a spamdexing, una forma de SPAM, i ser sancionats, de vegades fins i tot desapareixent en la seva totalitat dels cercadors.
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